Something Special Studios redesigns Target's SoHo store with red tunnel and column displays
By
Dan Howarth
The bagel they save for the regulars. Don't skim, savour.
Summary
American design studio Something Special Studios has completed a major redesign of Target's SoHo, New York store, featuring a dramatic red tunnel inspired by the brand's logo and creative displays that wrap around the building's historic cast-iron columns. The redesign transforms the retail space at the corner of Broadway and Houston Street into a more engaging shopping experience while maintaining the architectural character of the SoHo neighborhood.
Key quotes
· 3 pulledAmerican studio Something Special Studios has overhauled US retail giant Target's store in SoHo, New York, introducing a red tunnel based on the brand's logo and displays that wrap around the building's cast-iron columns.
The store on the corner of Broadway and Houston Street has received a major refresh courtesy of Something Special Studios, which used the location in the he
American designer Michael Goldberg has overhauled US retail giant Target's store in SoHo, New York, introducing a red tunnel based on the brand's logo.
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