SO–IL designs Issey Miyake flagship store inside New York Life building on Madison Avenue
By
Dan Howarth
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Brooklyn architecture studio SO–IL has designed a new flagship store for Japanese fashion brand Issey Miyake inside the neo-gothic New York Life building on Madison Avenue in Manhattan. The store replaces the brand's previous Frank Gehry-designed location in Tribeca, which served for 25 years. SO–IL transformed a cavernous space into what is described as a "clean, precise, audacious" retail environment that reflects the brand's design philosophy.
Key quotes
· 3 pulledSO–IL completes "clean, precise, audacious" Issey Miyake store in New York
The store on Madison Avenue provides a new home in Manhattan for the Japanese fashion brand
Brooklyn architecture studio SO–IL has transformed a cavernous space inside the neo-gothic New York Life building into a flagship store for Issey Miyake
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