Simon Dixon on Building DixonBaxi: Perseverance and Authenticity in Design
By
Tom May
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
Simon Dixon, co-founder of DixonBaxi, shares insights on building a respected design studio, emphasizing perseverance and authenticity. The article highlights his journey and the studio's philosophy of defining success on its own terms.
Key quotes
· 3 pulled"We have this idea that we're a 24-year overnight success," he began. "People ask us, how do you have an agency, how do you get these clients, how do you get whatever? It's years and years of just showing up and hopefully people liking what you do."
"Thinking differently is a superpower."
"Building a studio that defines success on its own terms."
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