Sigma's Minimalist Shanghai Showroom Showcases Photography Equipment
By
Natasha Levy
Sesame, salt, and substance. A flagship bake.
Summary
Chinese design firm Onoaa Studio created a minimalist 500-square-meter showroom in Shanghai for camera manufacturer Sigma. The design focuses on showcasing Sigma's photography equipment while embodying the company's heritage from its factory in Bandai, Japan. The showroom features clean, pared-back aesthetics that allow the cameras and lenses to take center stage, reflecting Sigma's commitment to quality and craftsmanship in photographic equipment.
Key quotes
· 2 pulledCameras and photographic lenses take centre stage in this minimalist showroom that Chinese firm Onoaa Studio has created for manufacturer Sigma in Shanghai.
Onoaa Studio wanted the 500-square-metre showroom to embody the heritage of Sigma, which has been producing photography equipment out of its factory in the scenic mountain town of Bandai, just outside the city of Aizuwaka
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