Semrush study: LinkedIn is second most-cited domain in AI search, offers B2B visibility playbook
By
Luis Rijo
Summary
Semrush published a research-backed guide analyzing how B2B marketers can optimize LinkedIn content to earn citations in AI search tools like ChatGPT Search, Google AI Mode, and Perplexity. Based on a dataset of 89,000 unique LinkedIn URLs cited by these AI platforms, the research found LinkedIn is the second most-cited domain in AI search responses, appearing in 11% of responses. The guide covers content structure optimization, employee advocacy strategies, and brand visibility patterns for B2B companies seeking to appear in AI-generated search results.
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bskySemrush study: LinkedIn is second most-cited domain in AI search, offers B2B visibility playbookppc.landKey quotes
· 3 pulledLinkedIn is the second most-cited domain in AI search responses, appearing in 11% of AI responses on average across the three platforms.
The guide builds directly on research released in March 2026, which found that LinkedIn is the second most-cited domain in AI search responses.
Semrush today published a practical guide explaining how B2B marketers can grow their brand's visibility inside AI search tools by optimizing LinkedIn content.
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