TLV Olim: How a social media channel evolved into a non-profit helping new immigrants integrate in Israel
By
Jane Prinsley
Summary
TLV Olim, founded by Noa Barazani three years ago, has grown from a social media channel featuring humorous street interviews about life in Israel into a non-profit organization with 90,000 Instagram followers and over 100,000 TikTok likes. The organization now hosts community events and partners with local municipalities to help new immigrants (olim) integrate into Israeli society. Led by Zagdanski, the group aims to become a comprehensive resource for people building a life in Israel, offering an apolitical, secular approach to aliyah and integration that appeals particularly to young English-speaking newcomers.
Source
bskyTLV Olim: How a social media channel evolved into a non-profit helping new immigrants integrate in Israelthejc.comKey quotes
· 3 pulledThe ambition now, Zagdanski says, is to become a one-stop shop for people building a life in Israel.
What began as a vehicle for humorous street interviews and observations about life in Israel has become a non-profit that hosts community events and, in partnership with local municipality, helps newcomers find their feet.
TLV Olim has grown from a personal project to a respected non-profit, offering new immigrants an easy, apolitical and secular way to integrate into Israeli society
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