Privacy groups file GDPR complaint against Schibsted over pay-or-okay tracking consent model in Norway
By
Luis Rijo
Pure flour-power. Hearty enough to carry you through lunch.
Summary
noyb (European privacy organization) and the Norwegian Consumer Council have filed a formal GDPR complaint against Schibsted, a major Nordic media company, over its "pay-or-okay" consent model. The system charges readers a monthly fee if they want to opt out of personalized ad tracking, which the complainants argue violates the GDPR requirement for freely given consent. The complaint was filed with Norway's data protection authority and targets Schibsted's Norwegian publications.
Key quotes
· 4 pullednoyb and the Norwegian Consumer Council today filed a joint complaint against Schibsted with Norway's data protection authority
alleging that the publisher's practice of charging readers a monthly fee to opt out of personalised ad tracking violates the GDPR's requirement for freely given consent
The Norwegian Consumer Council (Forbrukerradet) and the European privacy organisation noyb today filed a formal GDPR complaint against Schibsted
over its implementation of a pay-or-okay consent model across its Norwegian publications
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