Scary Movie Sets Franchise Record with $55M Weekend Box Office Win
By
Jeremy Konrad
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
Scary Movie topped the weekend box office with $55 million, setting a franchise record after its release date was moved to June 5. Paramount's aggressive marketing campaign, including fake popcorn buckets and social media stunts, is credited for the success. Meanwhile, Masters of the Universe underperformed, while Obsession and Backrooms continued to perform well at the box office.
Key quotes
· 3 pulledScary Movie took on He-Man at the weekend box office, and won handily, while Obsession and Backrooms continued to shine.
The horror-comedy topped the weekend with $55 million, a franchise record.
We will chalk this up to marketing, as Paramount really went out and spent money to get this one to the top spot, creating fake popcorn buckets, staging social media stunts, and releasing tons of marketing materials.
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