'Scary Movie' Targets $45-50M Opening Weekend, Could Break Franchise Record
By
Rebecca Rubin
A baker's-dozen of insight crammed into one ring.
Summary
The new "Scary Movie" installment from Paramount and Miramax is projected to open with $45-50 million from 3,400 North American theaters, potentially breaking the franchise record held by "Scary Movie 4" ($49.7M in 2006). It will compete with A24's horror hit "Backrooms" for the No. 1 spot at the domestic box office. Exhibitors are optimistic about the 25-year-old parody series' latest entry. Meanwhile, "Masters of the Universe" also opens in theaters.
Key quotes
· 4 pulled'Scary Movie' will contend with another scary movie, A24's breakout horror hit 'Backrooms,' for No. 1 at the domestic box office.
Paramount and Miramax's R-rated 'Scary Movie' is aiming for $45 million to $50 million from 3,400 North American theaters in its opening weekend.
Should ticket sales reach the higher end of that range, 'Scary Movie' will set a franchise record, a benchmark that currently belongs to 2006's 'Scary Movie 4' with $49.7 million (not adjusted for inflation).
Exhibitors are bullish on the newest installment in the 25-year-old parody series.
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