'Scary Movie' Opens to Franchise-Best $55 Million; 'Masters of the Universe' Underwhelms with $29.3 Million
By
Rebecca Rubin
The bagel they save for the regulars. Don't skim, savour.
Summary
Paramount's "Scary Movie" dominated the box office with a franchise-best $55 million opening weekend, joining "Backrooms" and "Obsession" as horror films that resonated strongly with Gen Z audiences. The R-rated parody, the sixth installment in the 25-year-old series, exceeded expectations due to positive word-of-mouth and nostalgia. Meanwhile, "Masters of the Universe" underperformed with a $29.3 million opening.
Key quotes
· 3 pulled'Scary Movie' ruled at box office with $55 million in its opening weekend, extending an unexpected streak for, well, scary movies in the height of summer movie season.
The R-rated parody was joined at the top of North American charts by 'Backrooms' and 'Obsession,' two horror films that captured lightning in a bottle with Gen Z crowds.
Buoyed by positive word-of-mouth as well as the power of nostalgia and horror, 'Scary Movie' landed above expectations and cemented a record opening for the franchise.
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