'Scary Movie' Reboot Earns $7.5M in Thursday Previews; 'Masters of the Universe' Opens to $4M
By
Anthony D'Alessandro
FeedBagel synthesis
· 2 sourcesThe 'Scary Movie' reboot earned an estimated $7.5 million to $7.7 million in Thursday previews, with Paramount projecting a $40 million opening weekend, according to Deadline and Variety. Variety reported that other estimates range from $45 million to $50 million, which could set a franchise record. In contrast, Amazon MGM Studios' big-budget 'Masters of the Universe' opened to around $4 million to $4.4 million in its Thursday previews, Deadline noted.
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Summary
Paramount-Miramax's 'Scary Movie' reboot is outperforming expectations with an estimated $7.5M in Thursday night previews, matching levels near 'Scream 7'. Meanwhile, Amazon MGM Studios' big-budget 'Masters of the Universe' ($170M production) is eyeing around $4M in its Thursday previews. Both films began showtimes at 2PM. The Wayans Brothers and Rick Alvarez's comedy is showing strong box office potential with preview numbers that rival major horror franchise entries.
Key quotes
· 3 pulledParamount-Miramax's reboot Scary Movie as of right now is having the first laugh (and ultimately the last) at the box office, and big, with an estimated $7.5M in previews that began at 2PM today.
Amazon MGM Studios' $170M production of Mattel and Escape Artists' Masters of the Universe is eyeing around $4M.
the Wayans Brothers and Rick Alvarez's Scary Movie, yikes, that's a big preview number for a comedy, up there in the echelon of Paramount/Dimension
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