Apple Names Johny Srouji Chief Hardware Officer, Consolidating Power Away from Industrial Design
Summary
Apple has consolidated hardware authority under Johny Srouji, who was named Chief Hardware Officer on April 20, 2026 — a newly created title. This move signals a shift in product direction influence away from industrial design (which has been declining since 2011) toward hardware engineering and operations. Srouji's role merges hardware engineering (previously under Ternus) into the hardware technologies organization he has led since 2008. Mark Gurman describes the current design studio as a shell that receives briefings from other teams, underscoring the diminished role of industrial design in Apple's product roadmap.
Source
bskyApple Names Johny Srouji Chief Hardware Officer, Consolidating Power Away from Industrial Designbriefly.coKey quotes
· 1 pulledMark Gurman describes the current design studio as a shell that receives briefings from other teams.
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