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Saquon Barkley's Strategy: Building Business Equity Beyond Football Endorsements

By

polinapompliano

8mo ago· 20 min readenInsight

Summary

NFL star Saquon Barkley is building a business empire beyond football through strategic equity partnerships and brand deals. Rather than just accepting traditional endorsement checks, Barkley negotiates for equity stakes in companies he promotes, including his own Saquon Soar shampoo line and various startups. The article explores how modern athletes are redefining their financial futures by becoming investors and business owners rather than just paid spokespeople.

Key quotes

· 4 pulled
Barkley isn't content to just cash checks and smile for the camera
He has always treated these deals as building blocks for the empire he's determined to build
Saquon Barkley is playing for equity - literally
The NFL star running back is building a portfolio of startups and redefining what it means to be a modern athlete
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The NFL star running back is building a portfolio of startups and redefining what it means to be a modern athlete.

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