Samsung design chief calls for human-centered innovation over technology-led design

Summary

Samsung chief design officer Mauro Porcini argues that technology should ultimately "free you from technology" and that innovation should be driven by human values and love rather than technology itself. In a talk hosted by Dezeen during Milan design week, Porcini framed AI as both an opportunity and a responsibility, warning that society risks losing its humanity if technology-led innovation continues unchecked. He calls for a shift towards design thinking that prioritizes human experience and emotional connection over technological capability.