South Africa urged to invest in destination development, not just tourism marketing
By
Gadget Staff
1d ago· 3 min readenOpinion
Summary
Destination strategist Brian Mpongo argues that South Africa can reposition tourism as a major economic growth sector by shifting focus from marketing campaigns to deliberate investment in destination development. The piece contends that successful tourism destinations are built through strategic infrastructure and place-making, not simply advertised, and that countries understanding this principle will lead the next generation of tourism growth.
Source
bskySouth Africa urged to invest in destination development, not just tourism marketinggadget.co.zaKey quotes
· 3 pulledThe countries and cities that will lead the next generation of tourism growth are those that understand that destinations are built, not advertised.
Tourism should no longer be viewed simply as a leisure industry.
South Africa has an opportunity to reposition tourism as one of its most significant long-term economic growth sectors—not simply through marketing campaigns, but through deliberate investment in destination development.
The future belongs to countries that understand tourism is about creating places where people choose to visit, invest, live and do business, writes destination strategist BRIAN MPONO.
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