Rusk Media appoints Mukul Harjai as Group General Manager- Brand Partnerships

New Delhi: Rusk Media appointed Mukul Harjai as Group General Manager - Brand Partnerships and National Category Lead, strengthening its brand solutions and advertising leadership team. Harjai announced the appointment on LinkedIn, saying he looks forward to helping brands build stronger connections with audiences through culture-led content and strategic collaborations. "Excited to share that I've joined Rusk Media as National Category Lead- Brand Partnerships. Looking forward to helping brands connect with audiences through culture-first content and strategic partnerships that create lasting business impact," he wrote. Harjai joins Rusk Media from Sony Pictures Networks India (SPNI), where he served as Group Head - Ad Sales for Sony SAB for more than three years. Prior to Sony, he spent nearly seven years at Viacom18, rising through the ranks to become Director - Ad Sales for Colors. During his career, he has also held sales and business development roles at Star India, Radio Mirchi, Justdial, and Info Edge (Naukri.com). Harjai holds an MBA from ICFAI Business School, Gurgaon, and has completed executive programmes at MICA and SP Jain School of Global Management.