Chinese EV maker Geely uses celebrity endorsements to break into Brazil's market
By
The Economist
Summary
Chinese automaker Geely is using celebrity brand ambassadors, including Brazil's beloved couple Fernanda Lima and Rodrigo Hilbert, to rapidly build brand awareness in the Brazilian EV market. The article highlights how Chinese brands are gaining traction in Brazil, with consumers perceiving Chinese technology as superior to American alternatives. Geely only entered Brazil last year and is accelerating its marketing efforts through local influencer partnerships.
Source
Twitter / XChinese EV maker Geely uses celebrity endorsements to break into Brazil's marketeconomist.comKey quotes
· 2 pulledA beautiful family like that has real influence here in Brazil
We only arrived in Brazil last year, so we have to hurry up with the marketing
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