European Crypto Barometer Shows Wide Awareness-Ownership Gap as UK Adoption Dips to 16%
By
Sam Shrager
Summary
Adan's 2026 European Crypto-Asset Barometer, produced with Ipsos and launched at a BCB Group co-hosted briefing, maps crypto adoption across six European countries. The study reveals a significant gap between awareness (93% of Europeans have heard of crypto) and actual ownership (only 16% in the UK). Notably, UK crypto ownership dropped from 19% to 16% year-on-year, contrary to broader adoption trends.
Source
Key quotes
· 3 pulledWhile 93% of Europeans have heard of at least one crypto-asset, ownership remains low.
In the UK, just 16% of people hold crypto, and that gap between awareness and action is precisely where the opportunity lies.
crypto ownership in the UK has dropped from 19% to 16% year-on-year, bucking the Eur
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