Rosemary: LRNCE's Boutique Hotel in Marrakech Showcases Local Craftsmanship
By
Natasha Levy
6mo ago· 6 min readenNews
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Summary
Rosemary is a five-room boutique hotel in Marrakech created by lifestyle brand LRNCE, featuring extensive local craftsmanship with over 20 artisans contributing to its interiors. The hotel showcases traditional Moroccan techniques including plasterwork, woodcarving, and zellige tilework, with each room designed around a specific color palette. LRNCE founder Laurence Leenaert emphasizes preserving local craft traditions while creating a unique hospitality experience that reflects the brand's aesthetic of colorful, handmade homeware and furnishings.
Key quotes
· 4 pulledOver 20 artisans specialising in everything from plasterwork to woodcarving have contributed to the interiors of this boutique hotel in Marrakech
LRNCE, which is headquartered in Marrakech, is known for its colour-rich homeware, furnishings, and clothing items that are handmade by craftspeople from around the city
Rosemary is the brand's first foray into hospitality, with each of the five rooms designed around a specific colour palette
The hotel aims to preserve traditional Moroccan craft techniques while offering guests an authentic experience of local artistry
Over 20 artisans specialising in everything from plasterwork to woodcarving have contributed to the interiors of this boutique hotel in Marrakech, conceived by lifestyle brand LRNCE. LRNCE, which is headquartered in Marrakech, is known for its colour-rich
