Rivian Unveils Limited-Edition Borealis Purple Vehicle Color at Miami Art Week Installation
By
Ellen Eberhardt
5mo ago· 6 min readenNews
100/100
Golden Brown
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Crisp on the outside, thoughtful on the inside. A keeper.
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Summary
Rivian launched a limited-edition deep purple vehicle color called Borealis during Miami Art Week through an installation called 'Rewilding the Future' in Collins Park. The installation featured a Rivian R1S electric SUV in the new color, with the design inspired by a 'solar storm' concept. The event showcased Rivian's brand positioning at the intersection of art, design, and electric vehicles during a major cultural event.
Key quotes
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The Rewilding the Future installation consisted of two main volumes designed by Rivian's in-house team, which displayed a Rivian R1S electric SUV in the brand's new purple Borealis colour.
During Miami art week, Rivian launched a limited, deep purple tone for its vehicles in a scaffolding and wood installation located in Miami Beach.
During Miami art week, Rivian launched a limited, deep purple tone for its vehicles in a scaffolding and wood installation located in Miami Beach
