Rivian begins R2 SUV deliveries in push toward mass-market scale
By
Sean O'Kane
A baker's-dozen of insight crammed into one ring.
Summary
Rivian has begun delivering its first R2 SUVs to customers, marking a pivotal moment for the electric automaker as it aims to scale up to mass-market production. The R2, starting at around $58,000, is a smaller, more affordable version of the R1 SUV and is considered by CEO RJ Scaringe to be the company's most important launch to date, particularly for its ambitions in autonomous vehicle technology.
Key quotes
· 1 pulledmaybe the most important thing we've launched to date
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