Rivian accelerates R2 SUV launch to summer 2026, targeting mainstream EV market with $45,000 model
By
Michael Wayland
Fresh out the oven, still warm. Top of the tray.
Summary
Rivian CEO RJ Scaringe is launching the R2 SUV, a more affordable electric vehicle starting at roughly $45,000, aimed at transforming Rivian from a niche luxury EV maker into a mainstream brand like Tesla. The R2's entry-level model has been pulled ahead from late 2027 to summer 2026. The launch event in Utah showcases the vehicle's suspension, software systems, and various models as Rivian seeks to broaden its consumer appeal and compete more directly in the mass EV market.
Key quotes
· 3 pulledRivian CEO RJ Scaringe is energetic as he makes his way through displays for the electric vehicle maker's new R2 SUV.
The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.
The roughly $45,000 entry-level model that Rivian said Tuesday is being pulled ahead from late 2027 to next summer.
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