RHEI launches AI tool in India to turn long videos into clips, Reels and thumbnails

New Delhi: RHEI’s AI platform Made launched Made Multi-Platform, a workflow designed to help creators turn one long-form video into platform-ready clips, vertical videos and thumbnails across YouTube, TikTok, Instagram and Facebook. The platform is also available in India and supports Hindi, making it relevant for creators and digital publishers working across regional and multilingual audiences. The company said the new tool addresses a growing challenge for creators, who now have to adapt a single video into multiple formats for different platforms, feeds and audience behaviours. A long-form video is no longer treated as one asset. It often needs to be repurposed into short clips, YouTube Shorts, TikTok videos, Instagram Reels, Facebook Reels, platform-specific exports and thumbnails. This has made content adaptation a major part of the creator workflow, alongside original production. Made Multi-Platform uses AI to reduce the repetitive work involved in this process. Its Smart Clipping feature turns one long video into multiple short clips that can be used across platforms. The Reframe Video feature converts landscape 16:9 footage into vertical 9:16 video and keeps the subject in frame automatically. The tool can export videos for YouTube Shorts, TikTok, Instagram Reels and Facebook Reels in one pass. The platform also includes Thumbnail Generation, which creates thumbnails based on what is likely to work for a creator’s audience. Shahrzad Rafati, Founder and CEO of RHEI, said creators were no longer publishing to one audience in one format. “A single video needs to be a YouTube upload, TikTok, Instagram Reel, Facebook post, and the thumbnail that gets someone to click,” Rafati said. She said this work had become part of being a creator but should not take over the creative process. “With Made Multi-Platform, we are helping creators turn one idea into content that can move across every major platform, while keeping human creativity at the centre,” Rafati said. RHEI said Made Multi-Platform is built on the company’s media technology experience and its proprietary, rights-cleared content data. The company said it has over 8PB of proprietary rights-cleared content data and has worked with Warner Music Group, Sony Pictures, Universal Pictures, Lionsgate and Paramount. For Indian creators, Hindi support adds a local-language layer to the workflow at a time when growth increasingly comes from adapting the same content for different formats, platforms and audience segments. The launch comes as creators and digital publishers seek workflow tools that can help them stretch one content asset across multiple platforms without rebuilding every version manually.