Repetition-Repetition-Repetition

Beyond ROI: Rethinking Marketing's Most Important Returns

This article challenges the marketing industry's singular focus on ROI (Return on Investment) as the primary metric for measuring success. T

Across 1,900+ languages, reused word parts appear to be a middle-ground strategy: meanings stay partly linked in form, but not so similar that they are easily confused. @NatureHumBehav

Best UGC Ads by Industry: What to Copy for Your Brand

Why Certainty, Not Inexperience, Makes Marketers Misread Their Audience

This article critiques the phenomenon of overconfident marketers who mistake personal certainty for professional expertise. Through a person

Why Certainty, Not Inexperience, Makes Marketers Misread Their Audience

This article critiques the phenomenon of overconfident marketers who mistake personal certainty for professional expertise. Through a person

How Eat Real Pivoted from Health Messaging to Taste-Focused Marketing for Snack Success

The article discusses how Eat Real, a healthy snack brand, struggled despite having genuinely better products made from pulses and grains. T

Acronym Fatigue: Why I'm Wary of Overusing Acronyms in Marketing

The author introduces a four-part series called "Acronym Fatigue Series" (AFS), exploring their aversion to acronyms in marketing and commun