Beyond policy: How Pauline Hanson's projection of raw power fuels One Nation's appeal
By
Alex Fein
Summary
This article analyzes the appeal of Pauline Hanson and the One Nation party in Australia, arguing that their intoxicating draw stems not from policy but from the raw power Hanson projects. It explores how disenfranchised citizens, crushed by cost-of-living pressures and feeling robbed of agency by distant powers, are drawn to Hanson's promise to destroy those powers. The piece critiques the limitations of simply understanding far-right information operations and argues for a new approach to political communication that goes beyond technocratic playbooks to project genuine power that delivers a better life for ordinary people.
Source
Key quotes
· 4 pulledWhat makes One Nation so intoxicating right now has almost nothing to do with its policies.
These participants feel robbed of agency: crushed at home by the cost of living, and by powers (both distant and at home) whose interests simply don't align with theirs.
Hanson's promise is to destroy those powers.
For those inclined to point out the ultra-wealthy and business elites Hanson is intimately connected with, as I have written, this is currently secondary to the public's des
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