Raising the Bar for Creator Marketing: SuperAwesome Joins the Institute for Responsible Influence’s Advisory Council
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Katie Goldstein
2mo agoen
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SuperAwesomeRaising the Bar for Creator Marketing: SuperAwesome Joins the Institute for Responsible Influence’s Advisory Councilsuperawesome.comThe creator economy has grown faster than the guardrails around it – over 27 million people in the US are now paid to shape consumer decisions, while 86% of US marketers used paid creators in 2024. That’s a $37 billion domestic market – and it’s still expanding. But trust hasn’t kept pace. Only 5% of […] The post Raising the Bar for Creator Marketing: SuperAwesome Joins the Institute for Responsible Influence’s Advisory Council appeared first on SuperAwesome .
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