Zalando bets on AI with virtual fitting rooms and personal assistants while hosting family event in Paris
By
Gwenael Bourdon
Summary
Zalando, the European online fashion giant, is hosting a weekend promotional event called "Playground" at the Centquatre in Paris, featuring sports, games, and activities for children and teens aged 9-16. The event aims to strengthen ties with French customers as the company faces increasing competition. Meanwhile, Zalando is also developing AI-powered features like virtual fitting rooms and personal assistants to enhance its online shopping experience.
Source
Key quotes
· 1 pulled« Quelle tenue acheter pour un mariage ? » : cabine virtuelle, assistant… Zalando mise sur l'IA pour la vente en ligne
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