Qualtrics reckons it's cracked the real AI problem in customer experience, and three customers showed up to prove it
The day before its Experience Live 2026 event, Qualtrics held an intimate press briefing in Sydney, and the pitch was sharp: the old gap between data and...
Read the full articleYou might also wanna read
Chatting with the Near Future: AI's New Role in the Customer Experience
AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI
CXM Market Shifts from Survey Scores to Outcomes as Qualtrics and Medallia Deals Reshape the Industry
The CXM market is restructuring around outcomes, not insight. CX and CS leaders who still speak in survey scores risk the same fate as the v
CXM Market Shifts from Survey Scores to Outcomes as Qualtrics and Medallia Deals Reshape the Industry
The CXM market is restructuring around outcomes, not insight. CX and CS leaders who still speak in survey scores risk the same fate as the v
Why More Customer Context Isn't Helping Agents Resolve Issues Faster
Agents have customer profiles and AI summaries — but still can't verify what's true now. Here's how to close that gap. Continue reading...

‘Big Gap’: ACAM Warns Of Disconnect In Marketers’ Understanding Of How To Use AI
Are you confused about AI? Here's one piece of advice from B&T: don't use it to write your press releases.
Quiq launches Verified Intelligence for enterprise AI
Enterprise buyers are demanding proof that AI agents can be audited, tested and constrained before they go live in customer service.
Why AI visibility dashboards sell false precision — and what brands should demand instead
A software engineer's critique of AI visibility dashboards that sell precise rankings without showing distribution, variance, methodology, o

Comments
Sign in to join the conversation.
No comments yet. Be the first.