Why SaaS Founders Should Prioritize Product Marketing Before GTM Strategy at Seed and Series A

Summary

The article argues that SaaS founders at Seed and Series A stages often prioritize building a Go-to-Market (GTM) strategy before establishing Product Marketing, which is a critical sequencing error. Drawing on experience from working with various SaaS startups, the author contends that GTM execution fails without Product Marketing foundations in place. While GTM feels tangible with its channels, campaigns, and funnels, Product Marketing—which includes positioning, messaging, audience understanding, and value articulation—should come first to ensure GTM efforts are effective and drive real traction and scale.