Priyanka Chopra Jonas at Cannes Lions: 'Obsession' Shows How Barriers to Entry in Entertainment Have Fallen
Priyanka Chopra Jonas spoke at the Cannes Lions conference about her journey as a producer and her ambitions to expand her career in the U.S. She cited the low-budget horror film 'Obsession' as evidence that barriers to entry in the entertainment industry have fallen, noting that anyone with an idea can now create content and share it on platforms like YouTube. She emphasized that ideas have become the primary currency in entertainment, marking a significant industry shift.
Key quotes
I feel like if you have an idea, shoot it, put it on YouTube, and it can become 'Obsession,' the movie that just came out.
What a wonderful time to be an entertainer, to be in the entertainment business, because ideas are your currency.
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