Figma motion designers on the principles of motion design, storytelling, and AI's impact
By
Anja Laubscher
Summary
Figma motion designers Chad Colby, Ben Hill, and Gilles Desmadrille discuss the principles of motion design, how it differs from graphic design, and how AI is changing their craft. The article explores how motion brings ideas to life through rhythm, sound, and sequencing, and how designing with time turns movement into meaning. It covers the mechanics of motion design, storytelling possibilities, and the evolving role of AI in the field.
Source
SidebarFigma motion designers on the principles of motion design, storytelling, and AI's impactfigma.comKey quotes
· 3 pulledIn graphic design, everything's communicated through frozen moments in time. Motion removes that constraint.
When you're designing motion, you're designing with time. Understanding the mechanics turns movement into meaning.
Motion is how ideas come to life. It lets design unfold over time, using rhythm, sound, and sequencing to direct attention and shape meaning.
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