Prime Video Expands YA Content Strategy, Positions Itself as Streaming Hub for Young Women

Summary

Prime Video is intensifying its focus on young adult (YA) content, aiming to become the top streaming destination for young women. With hits like "The Summer I Turned Pretty" and "Off Campus," the streamer is leveraging its "Obsession is in Session" marketing campaign ahead of Amazon's inaugural Obsessed Fest in Los Angeles. The event will feature panels, meet-and-greets, screenings, and book clubs celebrating its YA TV shows and films. Prime Video executives argue that YA audiences are not a niche but a powerful, engaged demographic worth significant investment.

Source

Twitter / XPrime Video Expands YA Content Strategy, Positions Itself as Streaming Hub for Young Womenthewrap.com