Prayer meeting for Atul Hegde to be held in Mumbai on July 10

Delhi: A prayer meeting in memory of Dr. Atul Hegde, Founder and Chairman of YAAP, will be held on Friday, July 10, 2026, from 5:00 pm to 7:00 pm at Mahi Hall, JW Marriott, Juhu, Mumbai, according to a notice shared by his family. Hegde passed away on July 7 after suffering a heart attack, leaving behind a legacy that helped shape India's digital advertising industry over the past two decades. Widely regarded as one of the early champions of digital marketing in the country, he played a pivotal role in steering the industry towards integrated, technology-led marketing solutions. Over the course of his career, Hegde held leadership roles across agencies before founding YAAP in 2016. Under his leadership, the company evolved into one of India's leading independent digital marketing networks. Beyond building businesses, he was also an investor, mentor and author, known for encouraging entrepreneurs and championing innovation within the marketing ecosystem. The advertising and marketing fraternity has remembered Hegde not only for his entrepreneurial vision but also for his generosity as a mentor and leader. Industry colleagues have described him as someone who believed deeply in people, readily shared his knowledge, and played an instrumental role in nurturing talent across agencies, startups and the broader digital ecosystem. His passing prompted an outpouring of tributes from business leaders, founders and marketers, many of whom credited him with helping define India's modern digital advertising landscape.