POSSE: Publish on Your Own Site, Syndicate Elsewhere - A Content Strategy for Digital Ownership
By
tosh
Fresh out the oven, still warm. Top of the tray.
Summary
POSSE (Publish on your Own Site, Syndicate Elsewhere) is a content publishing strategy where creators first publish content on their own personal websites, then syndicate copies or links to social media platforms and other third-party sites. The approach aims to maintain ownership and control over content while still reaching audiences on their preferred platforms, with links back to the original source for direct engagement. The article explains the philosophy behind POSSE, its benefits for content creators, and how it differs from traditional social media publishing models.
Key quotes
· 4 pulledPOSSE is an abbreviation for Publish (on your) Own Site, Syndicate Elsewhere, the practice of posting content on your own site first, then publishing copies or sharing links to third parties (like social media silos) with original post links to provide viewers a path to directly interacting with your content.
Let your friends read your posts, their way. POSSE lets your friends keep using whatever they use to read your stuff (e.g. social media silos like Instagram, Tumblr, Twitter, Neocities, etc.).
Stay in touch with friends now, not
POSSE is an abbreviation for Publish (on your) Own Site, Syndicate Elsewhere, the practice of posting content on your own site first, then publishing copies or sharing links to third parties (like social media silos) with original post links to provide viewers a path to directly interacting with your content.
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