Podcast ads drive strong consumer action in Singapore

Global podcast ad spend hit $408M in December 2025; Germany sees 259% surge in new advertisers

Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services

Radio outperforms YouTube on ad recall in Austria, IAB Austria event data reveals

RMS Austria data at IAB Austria's June 18 event shows radio reaches 6 million Austrians daily and leads every digital channel on advertising

XR study: 98% of marketers launch campaigns late, 70% exceed budgets amid content production surge

XR's survey of 400+ US and UK marketers shows 81% produce more content than a year ago, yet 98% admit launching campaigns late. Half waste o

Singaporeans don’t cancel brands – they silently leave them, Ogilvy’s inaugural 2026 APAC Believability Index reveals

Podcasts move stocks but fail to beat market, analysis of 25,000 episodes shows

Podcasts move stocks but fail to beat market, analysis of 25,000 episodes shows ->Phys.org

The Rise of 'Lean-Back' Audio Consumption on Smart TVs

Podcasting is shifting toward "lean-back" audio consumption via Smart TVs, driven by the rise of vodcasts and a desire for immersive, cinema

The Rise of 'Lean-Back' Audio Consumption on Smart TVs

Podcasting is shifting toward "lean-back" audio consumption via Smart TVs, driven by the rise of vodcasts and a desire for immersive, cinema