Podcast Ad Interest Hits 11-Year Peak as 93% of Marketers Discuss Investment
Podcast advertising has surged to its highest level of advertiser and agency interest in over a decade, forcing radio programmers, label executives, and rights holders to recalibrate audio revenue…
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Advertiser Interest in Podcasting Hits 12-Year High Despite Gap in Actual Spend
Advertising Graphic (Canva Creation)
Global podcast ad spend hit $408M in December 2025; Germany sees 259% surge in new advertisers
Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services
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Podcast ads drive strong consumer action in Singapore
Despite widespread ad-skipping, 74% podcast consumers take action after hearing an ad
More than meets the ear: UAE podcast ads report 2026
Exploring the impact that podcast ads have on their audience and how video podcast watchers differ from audio podcast listeners.
More than meets the ear: Singapore podcast ads report 2026
Exploring the impact that podcast ads have on their audience and how video podcast watchers differ from audio podcast listeners.
Nine in ten UAE Podcast ad-skippers still take action
New YouGov research finds podcast advertising drives stronger engagement, trust and conversion than many marketers assume
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