Study finds women are liked more than men in negotiations, even anonymously and with equal outcomes
By
Solène Delecourt
Summary
This research article investigates gender dynamics in negotiations, finding that women are liked more than men by their negotiation partners, leading to greater partner satisfaction and a stronger desire for future negotiations with women — even when the negotiations are anonymous and economic outcomes are identical. The study challenges traditional assumptions about women's disadvantages in negotiation by highlighting their advantages in the social and relational consequences of bargaining. Women achieve equal economic outcomes while being perceived more favorably, suggesting that likability and interpersonal rapport play a significant role in negotiation dynamics beyond purely economic results.
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Key quotes
· 3 pulledWe find that women are liked more than men by their negotiation partners, which in turn increases partner satisfaction and heightens desire for future negotiations with women, even when anonymous.
Importantly, women achieve economic outcomes on par with men, suggesting that greater likability does not come at the cost of economic performance.
This research advances our understanding of negotiations by highlighting women's advantages in the social consequences of negotiations.
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