PMI's 2025 cigarette shipment data contradicts its 'smoke-free future' claims, analysis finds
Summary
This article critically examines Philip Morris International's (PMI) claims about transitioning to a 'smoke-free future,' arguing that the company's 2025 full-year results contradict its stated harm reduction goals. It references PMI's 2016 smoke-free world announcement, the establishment of the Foundation for a Smoke-Free World (FSFW), and the Tobacco Transformation Index (TTI) which included phasing out smoked tobacco as a core metric. The authors note previous critiques of PMI's transformation claims and PMI's response that rapid elimination of conventional products is central to industry transformation, yet the 2025 results allegedly show continued cigarette shipments that undermine these commitments.
Source
bskyPMI's 2025 cigarette shipment data contradicts its 'smoke-free future' claims, analysis findstobaccocontrol.bmj.comKey quotes
· 3 pulledSome multinational tobacco companies claim they are 'transforming' by adopting harm reduction goals or, in the case of Philip Morris International (PMI), declaring a commitment to a 'smoke-free' future.
PMI claimed our timeframe was unrealistic but accepted that 'industry transformation must have at its core the rapid [our emphasis] elimination of the production and sale of its conventional products'.
The recent release of PMI's 2025 full-year results bring these claims into question.
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