Pete Townshend Signs Nine-Figure Deal with Primary Wave for Name, Image, and Music Rights
By
Cheyenne Roundtree
The kind of bagel that ruins lesser bagels for you.
Summary
Pete Townshend, co-founder of The Who, has reached a nine-figure deal with Primary Wave that will focus on his name, image, and likeness rights, along with certain music rights. This follows his previous sale of publishing interests to Spirit Music for a reported $100 million. Townshend expressed joy in continuing creative work with Primary Wave at this stage of his life.
Key quotes
· 1 pulledMoving forward with my creative and performative work with Primary Wave, at this time of my life when most creatives might be slowing down, is a joy for me
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