Pete Townshend Sells Name, Image, and Music Rights in New Deal: ReportsPete Townshend, co-founder of The Who, has reached a nine-figure deal with Primary Wave that will focus on his name, image, and likeness rights, along with certain music rights. This follows his previous sale of publishing interests to Spirit Music for a reported $100 million. Townshend expressed joy in continuing creative work with Primary Wave at this stage of his life.Rolling Stone·May 14, 2026
