Petaluma entrepreneur expands wellness brand Bygg Foods beyond protein powder
By
Dining And Cooking
Right out the toaster. Reliable, with some real depth.
Summary
Profile of Smári Ásmundsson, founder and CEO of Petaluma-based Bygg Foods, which produces the NØRSE CØDE protein powder. The article explores how his Icelandic upbringing—with minimal processed food—influences his company's philosophy of creating simple, healthy products. The entrepreneur is now preparing to expand his wellness offerings beyond protein powder.
Key quotes
· 2 pulledIt is relevant to how I think about food; relevant to how our company and the product presents itself to the world.
We are trying to create a product that is minimal in terms of complexity, and that is really healthy and good for you.
You might also wanna read
Comparing Low-Cost vs. High-Cost Hamburger Franchise Investments
This article compares low-cost and high-cost hamburger franchise investment opportunities, using Bunz Gourmet Burgers as an example of a low
bit.ly·2h ago
Southwest Food Innovation Summit boosts Ontario agri-food entrepreneurs at London incubator
The Southwest Food Innovation Summit 2026 was held at The Grove, an agri-food business incubator in London, Ontario, aimed at helping small
ctvnews.ca·4d ago
Collaborative Side Project: Organizing Themed Dining Events with Partner Division of Responsibilities
The article describes a collaborative side project where partners organize themed dining events. One partner handles front-of-house operatio
news.ycombinator.com·5mo ago
Ragú Announces Sensory Deprivation Marinara Tank for Stress Relief
Ragú, the pasta sauce brand, has unveiled a sensory deprivation marinara tank at a press event in Schaumburg, IL. The company claims this li
The Onion·5mo ago
Global wine consumption drops to 208 million hectolitres in 2025, OIV reports
Global wine consumption fell to an estimated 208 million hectolitres in 2025, a 2.7% decline from 2024 and about 14% below 2018 levels, acco
vinetur.com·2h ago
Ballymena's historic McGroggan's ice cream shop closes after 103 years
McGroggan's, a beloved homemade ice cream shop in Ballymena, Northern Ireland, has closed after 103 years of operation. The closure has prom
bbc.co.uk·2h ago