Pentagram's UNSEEN campaign uses design to highlight the plight of North Korean women
By
Tom May
Crusty in the right places. Worth the chew.
Summary
Pentagram, led by Marina Willer, created the UNSEEN campaign using design and visual language to spotlight the suffering and erasure of North Korean women. The initiative leverages portraiture, public space, and design to confront audiences with the deliberate invisibility of women in North Korea's repressive society.
Key quotes
· 3 pulledWhen you work as a visual creative, visibility is everything.
UNSEEN... uses a powerful visual language to draw global attention to the suffering of North Korean women, and to ask audiences to confront what has been deliberately obscured.
You shape perception through design, image, narrative and context.
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