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Vertical unveils Valo eVTOL aircraft and Pentagram-designed brand refresh

By

Abbey Bamford

5mo ago· 4 min readenNews

Summary

British eVTOL manufacturer Vertical unveiled its fully electric vertical take-off and landing vehicle, Valo, alongside a refreshed brand identity designed by Pentagram. The four-passenger electric aircraft boasts a 150mph cruise speed and up to 100 miles range, capable of vertical take-off and landing. The rebrand aims to position Vertical as a household name in urban air travel, moving beyond industry insider status.

Key quotes

· 3 pulled
Pentagram reimagines Vertical's brand as eVTOL start-up unveils Valo aircraft
The Valo vehicle is ambitious by any measure
It's a four-passenger electric aircraft with a cruise speed of 150mph, a range of up to 100 miles, and the ability to take off and land vertically
Snippet from the RSS feed
Ahead of the launch of its new fully electric eVTOL aircraft, Valo, a British aviation start-up, unveiled a refreshed brand identity by Pentagram, designed to help normalise urban air travel. Last Th...

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