Vertical unveils Valo eVTOL aircraft and Pentagram-designed brand refresh
By
Abbey Bamford
A good honest bake. Not flashy, but you'll finish the whole bagel.
Summary
British eVTOL manufacturer Vertical unveiled its fully electric vertical take-off and landing vehicle, Valo, alongside a refreshed brand identity designed by Pentagram. The four-passenger electric aircraft boasts a 150mph cruise speed and up to 100 miles range, capable of vertical take-off and landing. The rebrand aims to position Vertical as a household name in urban air travel, moving beyond industry insider status.
Key quotes
· 3 pulledPentagram reimagines Vertical's brand as eVTOL start-up unveils Valo aircraft
The Valo vehicle is ambitious by any measure
It's a four-passenger electric aircraft with a cruise speed of 150mph, a range of up to 100 miles, and the ability to take off and land vertically
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