Art&Graft builds brand identity for Line Mobility's automated pod transit system
By
Katy Cowan
Lightly browned and well buttered. A solid pick from the rack.
Summary
Line Mobility is a startup aiming to revolutionize urban transport with a personal, point-to-point transit system using automated pods on elevated guideways. London design studio Art&Graft helped the company build a trustworthy brand identity to communicate this ambitious vision, turning a futuristic concept into something people could believe in and see coming to life.
Key quotes
· 3 pulledGetting from A to B has never been so challenging, which is why it's interesting to learn of a startup born out of that frustration, with a bold idea to rethink how we get around in future.
They hope to bring a personal, point-to-point transit system made up of automated pods running along elevated guideway.
How the London studio helped turn an ambitious urban transport idea into a brand people could trust and see coming to life.
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