Pentagram designs visual identity for UK's first local-level gender equality mapping tool
By
Abbey Bamford
A weekday bagel. Dependable, satisfying, no fuss.
Summary
Pentagram has designed the visual identity for the UK's Gender Equality Index (GEIUK), the first tool that measures, maps, and monitors gender inequalities at local authority level. Unlike existing tools that only provide national overviews, this index examines data locally. The identity uses a patchwork design to celebrate diversity while ensuring the data remains clear and accessible to policymakers, activists, and the public.
Key quotes
· 4 pulledPentagram is behind the visual identity for the UK's first tool for measuring, mapping and monitoring gender inequalities.
The Gender Equality Index is the only tool that examines data at local authority level.
The brief was to create an identity for GEIUK that would inspire change and communicate with policy-makers, organisations, activists and equality advocates alike.
The patchwork feel of the identity was chosen to celebrate the beauty and power of diversity, without distracting from the data itself.
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