Advocacy for the Banning Surveillance Advertising Act Following Data Broker Misuse
Summary
This article advocates for the passage of the Banning Surveillance Advertising Act, a bill introduced by Representatives Anna Eshoo and Jan Schakowsky and Senator Cory Booker. The legislation would prohibit advertisers from targeting individuals using personal data, including data purchased from brokers, while still permitting contextual advertising based on what someone is currently reading. The article highlights the real-world stakes by citing the 2025 assassination of Minnesota House Speaker Melissa Hortman, whose killer used data broker sites to find her home address.
Source
bskyAdvocacy for the Banning Surveillance Advertising Act Following Data Broker Misuseresist.botKey quotes
· 3 pulledThis bill would prohibit advertisers from targeting people using personal data — explicitly including data purchased from brokers — while still allowing ads based on what someone is actually reading.
That's a precise, workable fix, not a blunt instrument.
The 2025 assassination of Minnesota House Speaker Melissa Hortman happened because her killer used data broker sites — Spokeo, TruePeopleSearch, Intelius — to find her home address.
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