Palantir and Zeta Global partner to rearchitect marketing infrastructure on Foundry platform
By
Luis Rijo
Summary
Zeta Global and Palantir Technologies announced a strategic partnership to rebuild enterprise AI infrastructure by rearchitecting Zeta's Data Cloud on Palantir's Foundry platform, with Athena by Zeta at the center of the combined system. The integration connects operational intelligence, customer intelligence, and marketing execution, targeting over $100M in annual revenue at scale. The announcement was made on June 23, 2026, at the Cannes Lions International Festival of Creativity.
Source
bskyPalantir and Zeta Global partner to rearchitect marketing infrastructure on Foundry platformppc.landKey quotes
· 3 pulledZeta Global and Palantir Technologies announced on June 23, 2026, a strategic partnership to rebuild the enterprise AI infrastructure layer connecting operational intelligence, customer intelligence, and marketing execution
Zeta's Data Cloud set to be rearchitected on Palantir's Foundry platform and Athena by Zeta at the center of the combined system
targeting over $100M in annual revenue at scale
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