SBT envia relatório ao Ibope apontando erros de quase 40% na medição de audiência de jogos da Copa do Mundo
By
Gabriel Vaquer
Lightly browned and well buttered. A solid pick from the rack.
Summary
O SBT enviou um relatório ao Ibope apontando erros na medição de audiência dos jogos da Copa do Mundo de 2026 transmitidos pela emissora. A emissora alega diferenças de quase 40% entre os dados divulgados em tempo real e os números consolidados posteriormente. A estreia da seleção brasileira, por exemplo, marcou 12 pontos na audiência consolidada, número que não havia sido registrado no tempo real. O SBT já havia reclamado anteriormente de problemas similares durante a Copa do Mundo de 2022.
Key quotes
· 3 pulledEmissora aponta diferença de quase 40% em partidas da Copa do Mundo
Estreia da seleção chegou a 12 pontos, número que não havia sido apontado no tempo real
SBT volta a reclamar com Ibope e aponta erros em medição de audiência de jogo do Brasil
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