Knicks' Championship Run Drives Ratings Surge at WFAN, Sports Talk Radio Pioneer
By
Dade Hayes
Baker's choice. Dense with flavour, light on filler.
Summary
The New York Knicks' playoff run toward their first NBA championship since 1973 has revitalized WFAN, the pioneering sports talk radio station that launched in 1987. Nearly 1 million listeners tune in weekly, with the key 25-54 demographic rising nearly 9% during the playoffs. The article explores how WFAN, now expanding into YouTube and podcasts, is experiencing a ratings surge driven by Knicks fever.
Key quotes
· 3 pulledWFAN, which pioneered sports talk when it launched in 1987, has been aflame with Knicks conversation since April as the team has pursued its first championship since 1973.
Nearly 1 million listeners are tuning in each week, parent company Audacy says, with the 25-54-year-old demo rising almost 9% during the playoff run.
For an NBA team thriving on the new (new coach, new mix of players, new horizons), the New York Knicks have been headlining a decidedly old medium: radio.
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