OpraahFX rebrands as Opraah, targets Rs 250 crore turnover in FY27

New Delhi: OpraahFX has rebranded as Opraah as the creator economy company sets a target of Rs 250 crore in turnover for FY27. The company said the rebranding follows nearly 200% year-on-year revenue growth and reflects its expansion across multiple segments of the creator economy. Opraah manages more than 500 creators exclusively and works with between 4,000 and 5,000 influencers annually. According to the company, it has executed more than 500 campaigns for brands including ChatGPT, Samsung, Formula 1, BMW, Lakmé, Himalaya and Netflix. It represents creators such as Sourav Joshi, Mythpat, Techno Gamerz and Slayy Point, whose collective YouTube subscriber base exceeds 300 million. Opraah was founded in 2017 by Pranav Panpalia and Mansi Panpalia. Pranav Panpalia began creating content on YouTube before moving into influencer marketing during the early stages of the sector's development in India. Mansi Panpalia, who also created content under the name Magsplay, later joined the business. Together, they built the company by working with both brands and content creators. Commenting on the rebrand, Pranav Panpalia, Co-Founder, Opraah, said, “FX was the right name for a company finding its footing. It isn’t the right name for one closing in on Rs 250 crore. This rebrand reflects the scale we’ve earned, not just a new coat of paint.” Mansi Panpalia, Co-Founder, said the new identity reflects the company's experience working with both creators and brands. The company now operates through five verticals, OP Gaming, OP Glam, OP CAP (Creator Accelerator Program), OP Entertainment and OP Fitness. Opraah said its growth has largely been organic, supported by internal expansion and a limited number of acquisitions. The company added that it currently has no plans to pursue an initial public offering. Commenting on the broader industry, Pranav Panpalia said, “The creator economy in India is no longer a side channel. It’s the primary way culture gets made and sold. Opraah exists to make sure brands invest in that shift with the right strategy and the right respect for the creators driving it.”